Pizza Hut Essay

Executive thickset pizza pie shanty is one of the leading pizza restaurant companies in the earthly concern in terms of both the number of outlets and the percentage of market sh atomic number 18 that it holds. pizza pie shantys main purposes ar to provide foods and services of superior quality and value that improve the lives of the worlds consumers, now and for generations to come. pizza pie hovel believes a plentiful and leveraged diverse outline is a war-ridden advantage. Their goal is to grow that competitive edge by fostering an inclusive culture. Diversity is a business strategy for pizza pie shanty. Its an intentional extract that creates sustainable competitive advantage.This report provides an analysis and evaluation of the current and prospective runniness and financial stability of Pizza field hut. Methods of analysis include Company Overview, Entry Strategies, Entry Restrictions, Political, Cultural Values, efficient Conditions, CSR programs, Marketing Mi x, etc.Company OverviewEarly HistoryPizza Hut was founded in June 15, 1958 by brothers Dan and domestic dog Carney in their hometown of Wichita, Kansas. When a friend suggested opening a pizza parlorthen a quirkinessthey agreed that the idea could prove successful, and they borrowed $600 from their mother to start a business with partner John Bender. letting a sm each(prenominal) building at 503 South Bluff in downtown Wichita and purchasing ill-used equipment to make pizzas, the Carneys and Bender opened the first Pizza Hut restaurant on opening night, they gave pizza away to encourage community interest. A year later, in 1959, Pizza Hut was incorporated in Kansas, and Dick Hassur opened the first franchise unit in Topeka.Pizza Hut TodayPizza Hut is not only the acknowledged leader of pizza industry worldwide, just now it is also the worlds largest pizza string with more than 6,100 restaurants in the United States and over 5,500 restaurants in 97 countriesand territories more or less the world, employing more than 300,000 the great unwashed, serving 1.7 million pizzas everyday to more than seven million customers.Pizza Huts Mission StatementWe take pride in making a perfect pizza and providing nice and helpful service on time all the time. Every customer says, Ill be okay We are the employer of choice offering team members opportunities for growth, advancement, and rewarding careers in a fun, safe working environment. We are accountable for profitability in every matter we do, providing our shareholders with value growth.Core ValuesP.E.A.R.L.SPassionfor excellence in doing every thingExecute with positive energy and urgencyAccountablefor growth in customer triumphRecognize the achievements of others beware and more importantly, respond to the voice of customersVisionThe vision of Pizza Hut is that reach on the travel by of the peak to provide best service and taste & To see Yum on customers scene.Present Major GoalsOur goal is to reach 85% recognit ion of the new product in our rump market. As with all businesses, the most important goal of a company is to increase revenue and profits. client satisfaction is for most.Practice what we preach integrity, ethics and open communication.SWOT AnalysisStrengthsPart of the largest restaurant chain in the worldOver 20,000 franchises around the worldBrand leader in the UKInnovative setting of pizzas under one roofFamous television advertisingWeaknessesLoyal customers are feeling that the satisfaction of the pizzas is declining. While Novak said Pizza Huts expansion into China is going exceedingly well. in that location are complex computer systems and internal conflicts from franchisees. OpportunitiesNew Pizzas with diverse crust sizes and flavours.Pizza Hut expands Indian market menu and looks to old favourite to bolstersales in the US Pizza Hut scores upscale products and a downscale consumer base.ThreatsRising competition undermines Pizza Hut as consumers go for grander convenie nce. Rising quit costs threaten margins.Threat from Dominos pizza, also from Mc Donalds who commence tried to give a new meal that is a Pizza called McPizza.Country of its OriginHeadquartered in 7100 Corporate pose Plano, Texas 75024, United States, Pizza Hut is a subsidiary of Yum Brands, Inc., the worlds largest restaurant company.Countries of its operationsjapanMexicoSpainGermanyRussiaChinaSingaporeMalaysiaU.K.U.S., etc. contendersMcDonaldsDominosSubwaySmokin JoesTacoBellPapa Johns PizzaCompetitor AnalysisMany pizza chains decided to diversify and offer new non-pizza items such as Buffalo wings and Italian cheese bread. The current trend in pizza chains straightaway is the same. They all try to come up with some newer, bigger, better pizza for a low price. crack special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas.Entry StrategiesEntry StrategyIn Bangladesh, Pizza Hut has done market development. Pizza Hut has made pizza familiar to the people of Bangladesh. Pizza Hut is the 1st chain restaurant of Bangladesh.AdvantagesPizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be first. Pizza Hut has a good brand find out which helped them to reach their target customer easily. For good brand image Pizza Hut has easily pass away the market leader.DisadvantagesFor their brand image Pizza Hut has less chance for diversification. Less Freedom of choice for customers in menu.Less luck for product development.Entry RestrictionsThere is no such entry labor in Bangladesh.Multinationals face different entry restrictions in some countries.Such as- towering tax rateHigh registration feeHigh establishment expenceQuota systemHigh employment rateHigh performance costPolitical, Cultural Values and Economical ConditionFor political ups and down the economical growth hampers. As a result disposable income sack up be reducing. It is a c oncern for Pizza Hut. Pizza is a westerly food. It does not match with Bangladeshi culture. But urban people of Bangladesh are being attracted to western culture. So we are hoping that customers of Pizza Hut will increase day by day and bit by bit people of our country will accept pizza as a common food. The GDP of southwestern asian countries are increasing day by day. So its a good hazard and high time to establish any business in this continent. external and Intrinsic, motifal and Hygienic factors/rewardsExtrinsic RewardsExtrinsic reward is something given as a recognition of good work. Pizza Hut offers miscellaneous kinds of extrinsic rewards to its employees, which arePay RaisesPromotionsAwardsIntrinsic RewardsIntrinsic reward means personal satisfaction entangle for a job well done. Employees who work in Pizza Hut take Pride in their performance and develop a Sense of achievementMotivational FactorsMotivational factors are job factors that perplex the employees to be p roductive and keep them satisfied. The motivational factors offered by Pizza Hut areAttainment mentionJob itselfAccountabilityCareer augmentationHygienic FactorsHygienic factors are those that lav cause dissatisfaction if missing but that do not necessarily motivates employees. Hygienic factors offered by Pizza Hut are CompensationBenefits of employee constitution for companyJob safetyWorking environmentInter-personal relationsSupervisors attitudeMotivational Theories Followed By Pizza HutPizza Hut follows Theory Y, Adams fair-mindedness Theory and Herzbergs Two Factor Theory in treating its employees in all countries. The theories which have been expound are the shedding of motivation. Nonetheless the theories are followed the most important factors are the fascinating work and intensifier pay for the employee. If thither is the proper configuration in between individual and proficient objects, then employee motivation is an easy task. There are other choices such as job improv ement, enhancement, encouragement, fiscal and non-fiscal reward (e.g. identification) should be well thought-out. It may be really tough to moderate the reward system of an organization for all individuals but it is possible to formulate an acceptable method which is suitable for both employees and company.CSR ProgramsCorporate Social responsibility means the concern businesses have for the welfare of society. It is based on a commitment to integrity, fairness andrespect.CSR proponents manage that businesses owe their existence to the societies they serve and cannot exist in societies that fail. Pizza Huts some great CSR programs areAs the largest pizza restaurant company in the world, with approximately 6,200 locations in the US, Pizza Hut is proud of the change it affected as the official World Food Programme sponsor and partner. But, as a company with deep roots in the Dallas-Fort Worth community (its HQs are in Plano and it has124 restaurants across the metroplex), Pizza Hut is especially proud of the relationship that theyve formed with Childrens Medical Center and the opportunity its afforded them to invest in and impact their community, year-round.Over the last year, Pizza Hut employees have read to patients at Childrens, hosted patient Pizza Pal craft parties, been a food partner for the annual Red expand Run & Ride, and sponsored the Childrens Medical Center spend Parade. With Childrens doing its part to Make It GreatTM in the DFW community, Pizza Hut is thrilled to be the presenting sponsor of the 25th Annual Childrens Medical Center Holiday Parade, which promises to be the best parade to date Pizza Hut has integrated the Carry Out for Literacy handbill into their corporate image and giving. Proceeds from the card flow into a donor advised fund at the Hawaii Community Foundation, where HCF helps to evaluate potential grants supporting literacy. Pizza Hut (UK) supports the Starlight Childrens Foundation, a registered generosity that works to br ighten the lives of seriously ill children by granting their wishes and entertaining them while they are in hospital. Wishes can range from going to Disneyland, to meeting a favourite soap star or even pleasing the Grand Prix Each year the demand grows for wishes, Starlight Fun Centers (mobile entertaining trolleys), Starlight Hospital Projects, hospital parties and outings. Pizza Hut employees have been fundraising the length and breadth of the UK for Starlight and are always looking for new and innovative ways to shape up further support. All these programs are philanthropy based because they included charitable donations.Marketing Mix fruitPizza Huts main product is Pizza.PriceThe price of pizza is high for people of BangladeshPlacePizza Hut has outlets in Dhaka and Chittagong only.PromotionPizza Hut has doing promotion for their target customers.Physical EvidenceThe outlets of Pizza Hut are the only physical evidence of Pizza Hut. populatePizza Hut hires educated and well man ner people for their service. PositioningPizza Hut has pip themselves by creating values and believes.IMC Campaign of Pizza HutAt present Pizza Hut is move on their billboards in major places of Chittagong and Dhaka city. In these billboards they have mainly focused on their offerings and discounts. Pizza Hut is using print media a lot for their IMC campaign, such as- News paper, magazines, periodicals etc. In there, they have also focused on their different offerings and discounts. During Ramadan they give a special offer for customers. Pizza Hut offers buffet pizza for customers and the person who eats maximum pizza, he gets free buffet for the next day. At present Pizza Hut has chisel ind Pizza Hut Delivery (PHD) in major places of Dhaka and Chittagong city. And to introduce PHD they have used billboards, leaflets and print media ads a lot.Contingency StrategiesTVC (Television commercial)- Pizza Hut can use TVC for their promotional campaign. Pizza Hut can do campaign in schoo ls, colleges and universities. Pizza Hut can do campaign in major commercial places.Pizza Hut can use FM tuner for their promotion.Pizza Hut can sponsors different events for their promotion. Pizza Hut can do market investigate to find out what kind of promotional activities will affect their target customers. Pizza Hut can arrange contests for youth.Pizza Hut can introduce less fat and calorie pizzas for aged people. insurgent marketing can be very effective for Pizza Hut.ConclusionPizza Hut has many targets which it has achieved in a given period of time. The time-period is mostly a year. Therefore, in order to fulfill the targets different strategies are adopted by Pizza Hut. It can be concluded that these strategies have been successful and there is flexibility in the strategies, as they can be changed with the changes in the market conditions as well as the targets.ReferenceCSR Program, accessed 20 April 2013,Pizza Hut, wiki article, April 19, 2013, accessed 20 April 2013, . William G. Nickels James M. McHugh Susan M. McHugh (2010). Understanding Business, 9th Edition, McGraw-Hill Irwin, NY.