Strategic Management Coursework Example | Topics and Well Written Essays - 500 words

Strategic Management - Coursework Example Coca Cola itself has stated growth rates with the gradual diversification policy. According to its reports for the year 2013 and third quarter, the overall sales rose by a figure of 2 percent and this was largely attributed to the policies in context of diversification (Trefis, 2013). This in turn brought about a balance to the company’s standing and performance with regard to the previous quarter’s performance.. Diversification is a process when the given company changes its focus from one particular product or item to multiple items and services. This brings along various considerations, challenges and questions with regard to future trends, policies, and actions along with marketing patterns that are needed to be kept intact. This scrapbook looks into these dimensions in case of two globally recognized brands of beverages namely Pepsi Co and Coca Cola. Each has over period of time moved from single item to diversified product and service delivery. Coca Cola’s diversification plan and products delivery came about in the form of Coke Diet, Fanta, Sprite, Mineral water and various other side products that have given Coca Cola an impetus in the market in terms of sales (Volkman, 2014) Such a process of diversification brings along strategic management principles and actions with itself. These include the concept of layout, feasibility against the new product and the communication, promotion and marketing strategy against the given items that are aimed at for expansion. Coca Cola’s diversification plan and products delivery came about in the form of Coke Diet, Fanta, Sprite, Mineral water and various other side products that have given Coca Cola an impetus in the market in terms of sales (Volkman, 2014) The process of diversification opens with itself the new horizons of expanded market. The expanded market in turn leads to increased demand, expanded supply chain network and insuring the timely delivery of products and services.