Jukushop Essay Example | Topics and Well Written Essays - 1000 words

Jukushop - Essay ExampleTo ensure effective communication and coordination, Jukushop has an organizational grammatical construction which interrelates groups of the organization. Jukushop has adopted divisional structure. Divisional structure is formed when an organization is split up into a moment of self contained business units, each of which operates as a profit centre. The division occurs on the basis of the products or foodstuff or a combination of the two with each unit tending to operate along functional or product lines, but with certain key functions such as personnel, finance and somatic innovationning. (Burns and Stalker, 1961)Jukushop has invested heavily on selling especially in sale promotion. Sales promotion is one of the quadruple promotion mix. The other three are advertising, personal selling, and publicity or public relations. Sales promotions are non-personal promotional efforts that are designed to have an immediate impact on sales. It is usually a media and non-media marketing communication employed for a pre-determined and limited time to increase consumer demand and also to stimulate market demand or improve product availability. Examples of sales promotions aspects include discounts and sales, free samples, gifts and incentives, coupons and rebates. In their sales promotion, Jukushop has been targeting both consumers and retailers/wholesalers hence they employ consumer sales promotion and trade sales promotion. (Mitchell, 2005)International Involvement Companies that are outside(a) involved have a major market to deal with hence they have to be conscious of all the required regulations in the international market. They have to be aware of the requirements with various countries and even give way a number of international trading bodies. II. INTERNSHIP GOALS A formalized internship program gives a hands-on get laid in ones preferred field so that one can truly determine if it is the right perseverance for him. It is very i mportant for one to participate in an internship program as one receives the exposure to his elect industry. The beauty of an internship is that it helps one determine what he is looking for in a career before gradation such that one can make adjustments to his curriculum if needed.Internship helps one to apply the skills learnt in college and allows one to break opportunities for improvement. Recognizing where improvement is needed is essential for one to have proper skill and become competitive in the job market by the time one graduate. For this case, in my internship, I have received a lot of exposure in the marketing field and more so I have applied what I learn in class.III. TASKS ASSIGNED Jukushop being a house of style of pets that are marketed internationally, I was assigned a number of marketing duties in the organization. I was assigned the duty of formulating marketing strategies for the firm. merchandising strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. A marketing plan contains a list of specific actions required to successfully implement a