Social Biases in Our Society an Example by

Social Biases in Our Society Just how powerful can social bias be in influencing a persons thoughts and his actions? Are social injustices such as discrimination, stereotyping, and prejudice enough for a person to decide against his morals to commit a crime, or even a murder? Perhaps the incident involving a 15-year old in March of 2001 will prove to be sufficient for an answer. Need essay sample on "Social Biases in Our Society" topic? We will write a custom essay sample specifically for you Proceed Charles Williams, of Santee, California, shot to death two of his high school classmates and wounded 13 others, in a shooting later confirmed as related to hate crimes by the authorities (Anti-Defamation League, 2001, p. 2). As stated by his classmates during an investigation, they had said that Charles, a skinny and short freshman, was often the attention of ridicules and bullies of the other guys. People Very Often Tell EssayLab professionals: How much do I have to pay someone to write my assignment online? Essay writers recommend: Things Go Better with Our Experts In a study by the National Education Association, they have found out that majority of the hate crimes are committed by those twenty years old and younger. In a particular study NEA had done in Chicago in 1992, it was revealed that in over 534 cases of hate crimes, 60% were committed by the said age-group (ADL, 2001, p. 2). In the apparent search for answers to this tragic reality, we are left to question the reasons for the proliferation in our culture of these social biases, which causes the most numbers of fatal hate crimes being committed by the youth. Social Biases The Anti-Defamation League defines discrimination as, the denial of justice and fair treatment by both individuals and institutions in many areas, such as employment, education, housing, banking, and political rights (ADL, 2001, p. 9). Its false ideals are founded on the superiority of a certain race, religion, or social class against another or a group of others belonging to a certain class. It can be observed evidently on the various sectors of society, be it in schools, corporations, politics, even in some restaurants, and in other institutions. Prejudice is basically pre-judging; according to ADL, it may be defined as making a decision about a person or group of people without sufficient knowledge. Prejudicial thinking is frequently based on stereotypes (ADL, 2001, p. 9). An example would be how a society, in general, treats ex-convicts with mistrust, and the seeming prejudice of the general society to all criminally-accused as already-proven guilty. Another form of bias as defined by the ADL is stereotype; it is the oversimplified generalization on a person or a group of people without regard for individual differences. Even seemingly positive forms of this can have negative consequences (ADL, 2001, p. 9). An evident form of this type is the stereotyping of people wearing eyeglasses as nerds; another is the stereotyping of those who excel in sports as being unintelligent. Subtle and Blatant Bias A thin line separates subtle than that of a blatant bias. Its meanings share a common ground in its tenet and practice, that making a distinct separation would prove taxing. However, certain conditions make the distinction clear enough for us to make comparisons, and delve deeper into these two topics. Subtle bias often functions in the unconscious level. People experiencing this show signs of sympathy to the aggrieved parties, are supportive of the ideas of equality, and consider themselves as non-biased people. However, they also bear ill feelings towards other minority groups. This type of bias is believed to be common with most of the well-educated American whites in the United States (Loewenstein, p. 1), as compared to the blatant type of bias which is characterized by direct and overt expressions of discrimination. A study done on this topic revealed that, a bystander who is the lone witness to an accident will help the victim regardless of his race. However, when there are multiple witnesses to the accident, he would be less likely to help the victim if he is of a different race (Loewenstein, p. 1). People who are victims of bias will tend to be less productive than what they are actually capable of achieving. There is an absence of a feeling of acceptance to a particular group where he belongs, resulting from covert and often overt manifestations of other peoples hatred towards the person belonging to a minority. This situation at times results in violent and fatal reactions from the individual, as we have witnessed with Charles Williams, when the person is driven to the limits of his temperament and personal morals (ADL, 2001, p. 2). Authorities have suggested a means of overcoming bias in society: through ways aimed at the root causes both at the individual and group levels. At an individual level, techniques may be aimed at the incognizant level, by ways such as broad-ranging educational guides to construct new, anti-bias preconceptions towards a social group, such as Blacks, Hispanics, etc. The introduction of such new anti-bias associations, plus the awareness of their propensity for discrimination had been shown to encourage self-regulatory progressions that would eventually result in, with ample time and experience, the lessening of negative values and mind-sets (Loewenstein, p. 3). On a group level, the use of the Common In-Group Identity Model had shown potentials of eliminating prejudiced thinking. In this technique, members from various social classes are grouped into a single ordinate core, thus eliminating the they and replacing it with we perceptions (Loewenstein, p. 3), hence discouraging the contributing factors to various forms of bias, discrimination, and racism. References 101 Ways to Combat Prejudice (2001). Anti-Defamation League. New York, New York 10017 U.S.A: Anti-Defamation League. Loewenstein, H. Aversive Racism-Subtle Bias, Combating Aversive Racism. Encyclopedia jrank.com.

Argumentative Essay Sample on Euthanasia My Personal Opinion

Argumentative Essay Sample on Euthanasia My Personal Opinion Euthanasia is a serious political, moral and ethical issue in today’s society. Most people either strictly forbid it or firmly favor euthanasia. Although, I have no political background or confirmed religion, I choose to formally educate myself on the matter of euthanasia. I feel very strongly about this issue because I am affected by the matter on an almost everyday basis. I am a patient care technician in an emergency room and also work on a cardiac unit in one of Michigan’s top 100 osteopathic hospitals. I’ve actually watched people in pain eventually die. I’ve had to listen to patients beg me to, â€Å"pull plugs,† and put pillows over their faces to smother them so they could die faster. Terminally ill patients have a fatal disease from which they will never recover. Euthanasia is when a terminally ill patient chooses to end his/her own life by participating in physician-assisted suicide. After reading the ten sources and extensively researchin g euthanasia, I still support and promote the legalization of euthanasia. I believe that all people deserve the right to die with dignity. First of all, I would like to offer my own personal feelings and opinions on the matter of euthanasia because I actually have frequent contact with people who suffer with terminal illnesses. When I was a junior in high school I was offered the opportunity to explore my career options by pursuing advanced learning in the medical field. I attended regular high school for one half of the day, the other half of my day was spent in a nursing home (extended care facility), Port Huron Hospital and also at St. Clair Technology Center. I spent many hours studying medical terminology and proper body mechanics, I also learned how to take care of sick patients while promoting healthy life styles changes. Unfortunately the hardest lesson which was the how to take care of the terminally ill, while being supportive to their many physical, spiritual and emotional needs. I graduated from high school and proceeded to go to college in order to accomplish my goal of becoming a registered nurse. After gr aduation I moved into my own apartment and took a job at St. John’s Medical Center on an oncology/hospice unit. I worked at St. John’s for 18 months. Hospice is where terminally ill patients are sent to be cared for during the last stages of their lives. Oncology is the study of tumors, but more specifically, it’s a term usually associated with some kind of cancer. Therefore, for about a year and a half I had to take care of dying patients. These people had a slim chance of surviving for over six months to a year. When my patients were suffering and in pain I had to smile and tell them, â€Å"Don’t worry everything will be all right.† We both knew that everything would no be all right and they had just wanted to die. I witnessed patients telling other members of the nursing staff how they had begged and pleaded with god to take their life due to the excruciating pain they were experiencing. The nurse just replied, â€Å"Oh sweetie, you shouldn’t say things like that.† I had patients who were so mean and cruel to staff, it was unreal. They were mad at l ife because they knew it would be taken away soon. I’ve watched patients who were fully coherent and self-sufficient upon admittance in to the hospital become totally confused and bed bound. I watched these people lose all motor skills, which left them crippled and unable to feed or bathe themselves, or even use the toilet. They had lost all of their dignity. After reading Peter Singer and Mark Sielger’s, â€Å"Euthanasia-A Critique,† it is fair to say that these doctors have put forth a strong argument against euthanasia. Singer and Siegler are both medical doctors who are very proficient in their fields. Singer and Siegler make the point that, â€Å"the relief of pain and suffering is a crucial goal of medicine,† however, â€Å"euthanasia violates the fundamental norms and standards of traditional medicine† (Seyler 333 335). When a person no longer has the choice of continuing a normal healthy life, unusual circumstances call for rare methods of treatment. Why should a person be tortured with the, â€Å"frightening prospect of dying shackled to a modern-day Procrustean bed, surrounded by the latest forms of high technology,† according to Singer and Siegler this is an adamant fear of many fatally ill patients (Seyler 333). Singer and Siegler make several good points in their essay, however, pain control seems to be the biggest issue facing the terminally ill as stated by the doctors. This is entirely untrue. People who are faced with a terminal illness experience just as much emotional turmoil as physical pain. When Singer and Siegler say, â€Å"physical pain can be relieved with the appropriate use of analgesic agents,† I am saddened because it has been my own personal experience to watch terminally ill patients become over medicated and drugged up so much that they are unable to think or act for themselves (Seyler 333). When a person can longer speak, think or act for him or herself, that person has been stripped of their dignity. Sidney Hook’s, â€Å"In Defense of Voluntary Euthanasia,† was emotionally charged and very gripping. Sidney Hook is a philosopher, educator and author (Seyler 338). Hook has been so unfortunate as to have sampled death and was left with a bitter taste in his mouth. He suffers with congestive heart failure, which one can live with but which if not treated or maintained properly will cause a painful death. He offers his first hand account of meeting with the Grim Reaper: I lay at the point of death. A congestive heart failure was treated for diagnostic purposes by an angiogram that triggered a stroke. Violent and painful hiccups, uninterrupted for several days and nights, prevented the ingestion of food. My left side and one of my vocal chords became paralyzed. Some form of pleurisy set in, and I felt like I was drowning in a sea of slime. (338) If this sharp use of imagery isn’t enough to make the reader understand this mans pain, maybe his next account will persuade one to rethink euthanasia, â€Å"At one point, my heart stopped beating; just as I lost consciousness, it was thumped back into action again. In one of my lucid intervals during those days of agony, I asked my physician to discontinue all life-supporting services or show me how to do it. He refused and predicted that someday I would appreciate the unwisdom of my request† (Seyler 338). It is important to add Hook’s quotes when reflecting upon his personal experience with death. Hook feels as though he was robbed of the peaceful serenity of death and will have to suffer through it once more, when death comes knocking again. Euthanasia is a serious issue in today’s political world. Arguments for and against euthanasia are cause for major debate. Proponents and opponents disagree on at least four controversial issues. The four major issues are, but not limited to, the nature autonomy, the role of beneficence, the distinction between active and passive euthanasia and the public and social implications of legalization. The nature of autonomy basically means that all people are granted the right to think, feel and act for him or herself. The first and fourteenth amendments were put into place to protect an individual’s freedom of religion, speech, privileges, immunities, and equal protection. The role of beneficence involves the physician’s duty to relieve suffering. The distinction between passive and active euthanasia, or killing and allowing one to die. The public and social implications of legalization are totally based on one’s individual feelings. Euthanasia is a serious topic because it goes against the norms of traditional medicine. Euthanasia is not always applied to terminally patients either. People who have been in serious accidents, or who have debilitating diseases such as severe cases of Cerebral Palsy, Multiple Sclerosis, Muscular Dystrophy, and Cerebral Vascular Diseases (which lead to strokes and heart attacks) are often in consideration for the application of euthanasia. The problem is, however, these patients typically are in a persistent/permanent vegetative state. A persistent/permanent vegetative state (PVS), is a condition in which a person is neither in a coma nor unconscious. In other words, these patients cannot act or speak for themselves or in addition, respond to much stimulus. Personal experience and opinion may be a factor that weighs heavily on the issue of euthanasia, but the real substance comes from the facts. The legal ramifications play a major role in the legalization of euthanasia. Euthanasia began with its roots in both the Hippocratic tradition and the Judeo-Christian ethic of sanctity of life, Western medicine has long opposed the practice of physician-assisted suicide. However, the controversy over euthanasia is not new. Beginning in about 1870 (after the introduction of chloroform and ether) and continuing in today’s society, euthanasia is still a hot topic of discussion. Ohio is the only state in the United States of America that does not explicitly prohibit euthanasia by jurisdiction of the federal law. After interviewing Dr. Caleb Dimitrivich, an oncologist, who most directly works with terminally ill patients at St. Joseph’s Mercy Hospital, it is easy to see that he definitely opposes euthanasia. Doctors have real difficulty dealing with death. â€Å"Dying is something that I, as doctor, am trying to prevent. If a patient is terminally ill, I strive to make that patients life as comfortable as I possibly can,† says Dr. Dimitrivich. After reading, Matters of Life and Death,† by Professor Lewis Wolpert, one is reminded by the’ â€Å"doctors attitude† towards dying patients. Wolpert is a professor of biology and how teaches how biology is applied to medicine â€Å"Dying is something patients are not allowed to do. It is an affront to so go against the doctor’s efforts and advice, and this is completely understandable but cannot be the basis for not helping a patient die† (Wolpert 42). The religious community has taken a negative stance on the issue of euthanasia. The majority of Christian religions ban the application of euthanasia to the terminally ill or PVS patients. In the bible, one can read about the absolute sin of taking another human being’s life, it is iniquitously wrong. After interviewing Maryanne Chapman who is a practicing member of the Catholic faith and who has also worked as a secretary for 15 years at St. Valerie of Ravenna in Clinton Township, MI, her opposition to legalized euthanasia is very clear. â€Å"It is a crime against God to end a life,† states Chapman. However, Maryanne is 72 years old and suffers from Chronic Obstructive Pulmonary Disease (COPD), also makes the comment, â€Å"people don’t live on machines, so therefore why should we die on them, God didn’t intend for that.† Basically what Mrs. Chapman is trying to say is that for patients suffering with a PVS, it is also a sin to try to sustain a li fe that has no purpose or function in society.

Human Factors Psychology Essay Example | Topics and Well Written Essays - 1000 words

Human Factors Psychology - Essay Example An area that is known for continuous workload challenges is related to the field of nursing and medicine. Understanding the complications of this profession as well as ways to alleviate these challenges can provide fewer risk factors in this profession. The more in which one understands of the stress and challenges of these jobs, the easier it will become for implementation of a different organizational environment for those working in the nursing profession. When considering human factors and engineering, there are several components to include. Currently, developments in technology have created specific interactions between nurses and requirements within hospitals. There is a direct association with the psychological and mental responses as well as the physical capabilities of nurses and how they respond to different environments. More important, the engineering available through technology is creating new types of limitations and possibilities for nurses. The human – system interaction that is currently required presents new challenges for nurses in their ability to operate different pieces of technology while defining how design relates to specific needs. The combination of human performance and limitations, as well as how this interlinks with systems, then defines the first set of challenges of nurses (Wickens et al, 2004). The problems between human capability and systems use for nurses move into problems with how patients are cared for within a hospital setting. The patient safety often becomes part of the stresses of the situation. Human error, too many expectations among nurses and limitations of technology links can hinder those that are receiving care. If a nurse is required to move into a specialized unit, such as intensive care, then it leads to consequences that are further defined by the pressures required in the work space. Problems with

Hindu worship or wedding ceremony Essay Example | Topics and Well Written Essays - 250 words

Hindu worship or wedding ceremony - Essay Example The purpose of worship in Hinduism is to truly to embrace the idea of deity and eternity that centers around the ever-lasting circle of life. Since Hinduism is more focused on sacrifice, the focus of sacrificing animals is prevalent in Hinduism. The name of the God here is Karma. In Hinduism, Karma has become the true essence of the Hindu creed itself. Karma is another focal point that differentiates the two religions. Hindus believe that Gods can only achieve salvation which is clearly depicted in the video. For Hindus, one must undergo a series of events in order to purify himself to achieve salvation. For instance, Hindus worship bhakti-marg, which is the path of surrender and peace. One cannot achieve karma without being in peace with oneself and devoting one’s spirit towards worship. Karma is an eternal aura of enlightenment that is presented in all aspects of life and is a crucial aspect that dictates the lives of all individuals. Another regular yet a powerful ritual th at Hindus practice is the Namaste. The namaste embodies a form of greeting in which modesty and humbleness is portrayed by bringing together the palms. This greeting is very emotional because it is a sign of submission and humility which is what Hindus strive to achieve. These are ritual correlate to the beliefs of the Hinduism religion and are prevalent practiced in India and other

The pedagogic theories as for the basic essence of achieving Research Paper

The pedagogic theories as for the basic essence of achieving sustainability of education - Research Paper Example Pedagogy is the professional and preparatory mode of delivering teaching to educators and through proper instructions. There are several theories concerning the interpretation of pedagogy in educative circles. Various theorists have detailed cohesive reports on the efficiency of pedagogies in attaining the overall mandate of ensuring successful teaching practices. Some of the included theorists are Paulo Freire, Peter McLaren, Joseph Jacotot and Benjamin Bloom, among others. Some of the methods to be discussed are effective in teaching students and the gaining of new knowledge. However, some of them are not ordinary teaching methods and they incorporate different strategies to enhance learning. There has been a confrontational relation between paradigm and pedagogy. Two categories of paradigm enhance the affiliation: zero-paradigm and critical paradigm. Basically, the ‘zero’ paradigm describes conventional teaching approaches while ‘critical’ paradigm descri bes the sanctioning loom to pedagogy. These paradigms are important in the learning process, but the critical paradigm is the key paradigm. This is because it empowers education to learners. Therefore, pedagogical theories work at empowering the literacy level of learners through the assistance of the educators, formal and informal. They have also presented dominant cultures of education and also encompass initiatives of promoting learning technologies in support of pedagogy. This paper discusses four theories to assist in explanation and approval of these facts.... There has been a confrontational relation between paradigm and pedagogy. Two categories of paradigm enhance the affiliation: zero-paradigm and critical paradigm. The ‘zero’ describes conventional teaching approaches while ‘critical’ describes the sanctioning loom to pedagogy. The critical paradigm is the key paradigm in empowering education to learners. Informed by educators such as Dewey and Freire, the critical paradigm recognizes participation as a necessary condition for empowering education (Mulcahy, 2010, p 60). Some of the theories discussed below will assist in developing personal pedagogic creed. I have engaged in making my own pedagogy creed that invokes the ideas of some theorists, whose contributing information describes my idealistic creed as discussed below. Theory 1 Paulo discusses his theory of ‘Pedagogy of the Oppressed’ addressing contagious issues to learners a little deprived of freedom. It follows the Marxist theoretic analy sis of education. The oppressed in this context are psychologically or mentally suppressed. They include individuals physically challenged or in good physique condition but undermined a specific aspect of their life. The theory discusses the psychological point of view of the oppressed learners. He asserts that the theory contains two phases. The oppressed through their practices reveal out the world they survive in as brought out in the first stage of transformation. The second stage changes the pedagogy of the oppressed to pedagogy of all men. This process liberates the permanency of the pedagogy. Dominance of culture is the most reflected action being confronted by the said pedagogy of the oppressed.

Political Environment And Social Environment Marketing Essay

Political Environment And Social Environment Marketing Essay We have chosen Nestle as the company that we would analyse in this assignment because Nestle is a big and well known company in todays era of globalization and very much people-oriented, and committed to understanding its consumers needs throughout the world in order to provide the best products for peoples lives which would make it easier for us to obtain and analyse the information about their marketing segmentation, market environment, marketing mix and background of Nestle. Furthermore, all our members, Chia Poh Ling, Lee Yue Xhing, Leow Jo Yee and Yvonne Tay are more familiar with this company, which would help to make analysing and discussions go more smoothly. Nestlà © S.A. is the largest food company in the world. It is a Swiss multinational nutritional, snack food, and health-related consumer goods company headquartered in Vevey, Switzerland. The worlds leading food manufacturer and the market leader in both coffee and mineral water, produces a wind range of products. As the leading Food, Nutrition, Health and wellness Company, Nestlà © is the provider of the best food for whatever time of day and for whatever time of your life. Nestlà ©s products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice-cream, pet foods and snacks. The main shareholders of worlds largest cosmetics company, LOrà ©al is Nestlà ©. The objectives of the Nestlà © S.A. are to be recognized as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry.  Ã‚  [1]   Nestlà © S.A is the worlds leading nutrition, health and wellness company with an unmatched portfolio of more than 2,000 global and local brands. It has 468 factories spread over 86 countries, and employs around 330,000 people. Its products are sold in every country in the world.  [2]  Its agricultural services provide assistance to improve the quality and yield of the raw materials it uses. In 1867, the infant began to take the milk food supplement Henri Nestlà © had developed, and a life was saved. The product, called Farine Lactà ©e Nestlà ©, was soon marketed throughout much of Europe, and a new brand name began to take on life. Henri Nestlà © adopted his own coat of arms as a trademark in 1867. Translated from German, Nestlà © is universally understood to represent nurturing and caring, security, nourishment and family bonding which is little nest and the now-famous symbol. The company Henri Nestlà © founded as it fulfills its commitment to Good Food, Good Life. In 1905, the Nestlà © Company merged with the Anglo-Swiss Condensed Milk Company, the first condensed milk factory which opened in Switzerland in 1866. Nestlà © entered into the milk chocolate business in 1904 when Peter Kohler Swiss General Chocolate Company produced milk chocolate under the Nestlà © trademark. The chocolate company later joined the Nestlà © Group in 1929. While the original business was based on milk and dietetic foods for children, the new Nestlà © grew and diversified its range of products, through acquisitions and mergers with the better known brands of the time.  [3]   Nestlà © began in Malaysia in 1912 as the Anglo-Swiss Condensed Milk Company in Penang and later, growth and expansion made a move to Kuala Lumpur necessary in1939. Since 1962, with  its first factory in Petaling Jaya, Nestlà © Malaysia now manufactures its products in 7 factories and operates from its head office in Mutiara Damansara. The Company was publicly listed on the KLSE now known as Bursa Malaysia Berhad on 13 December, 1989. Today, the Company employs more than 5000 people and manufactures as well as markets more than 300 Halal products in Malaysia. Its brand name such has MILO, NESCAFE, MAGGI, NESPRAY  and KIT KAT  have become trusted household names and enjoyed for generations.  [4]   Market Segmentation, targeting and positioning Market segmentation involves aggregating of prospective buyers into groups, or segments that have common needs and will respond similarly to a marketing action.  [5]  Nestle provide a wide range of nutritious food and beverages for everyone to practice a balanced and healthy diet and lifestyle. There are four types of major segmentation variables for consumer markets which include geographic, demographic, psychographic and behavioral. Segment marketing has given the company a clearer picture of their customers and competitors so that the company can come up with a more fine-tuned products and services that satisfied customers needs. Through market segmentation, targeting and positioning, Nestle can reach out to their customers more easily and serve their customers more effectively and efficiently. Segmentation We found out that Nestle classify their market by using geographic, demographic and psychographic segmentation based on consumer characteristics. In geographic segmentation, Nestle has divided their market into urban areas (cities) and rural areas (villages). Besides that, Nestle also uses demographic factor to segment its market, it consists on income level and educational level. The income level and educational level can be categorized as low, middle and high level consumers. Apart from that, Nestle uses psychographic factor to differentiate the market. The segmentation variables that Nestle uses are personality, social class and lifestyle. Nestle can groups individuals according to their personalities such as extrovert, self-disciplined or energetic. Nestle divides their customers into low social class, medium social class and high social class. Targeting A target market is a potential market that a company has decides to concentrate its marketing efforts and resources to enter those markets. Nestle segments its market by regions, income level, educational level, personalities, social class and lifestyle. By applying the information and observations that we get, we can simply identify the target market of Nestle. In this case, we found out Nestle focuses on urban areas rather than rural areas. The consumption of Nestle products is often in cities as compared to villages. This may be due to income and educational level. The people in rural area mostly could not afford the products of Nestle as it is considered as luxuries. They do not have strong sense of health consciousness due to educational background. This makes them the less attractive buyers. For segmentation by income level, Nestle has been targeting on those consumer who earn middle income and high income. People will purchase healthy and nutritious food and beverages when they have enough monetary resources to back up them. Those consumers with higher income tend to be the potential buyers for Nestle because they bring most profit into the company. Furthermore, for educational level Nestle tends to pay more attention to those consumers who has an education background. They will be more concern of their health and they will do more to maintain it. Through education, we can improve our knowledge and develop life skills which can contribute to individual and community health. Those people with an education background are more likely to practice and maintain a healthy and balanced diet as they know health is more important than wealth. For personality segmentation, Nestle is targeting consumers who are more outgoing and outdoorsy. It is because they require more energy and nutrition that they have lost during their activities. By adapting nutritional input to physical needs, they can get the most from their body.  [6]  These people wish to maintain their energy level and quick recovery after a hectic day by adapting a balanced diet that provides them with essential nutrients and energy. In addition, from the social class and lifestyle segments, Nestle is targeting consumers who are belong to the higher social classes. They have high purchasing power so that they can afford more luxuries such as Nestles products. These people are the target market of Nestle because they tend to be more health conscious. Nestles products often emphasize on nutritional value and health benefits that can improve ones lifestyle and health issues. As conclusion, Nestle is able to reach out to their customers that it can serve best and most profitably. Through segmentation and targeting market, Nestle can enhance the profits for their company and increase effectiveness in their marketing campaigns. Positioning Product positioning refers to the place an offering occupies in consumers minds on important attributes relatives to competitive products. Nestle positioned itself as  the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry.  Ã‚  [7]  Nestle uses the slogan Good Food Good Life to enhance lives, throughout life, with good food and beverages.  [8]  Nutrition content in their products is the main focus to strengthen their leadership in nutrition industry. To remain their position in that industry, they must identify their competitive advantages against their competitors. Nestle has listed out four competitive advantages of their company that may help their company to compete with their competitors, that are unmatched product and brand portfolio, unmatched research and development (RD) capability, unmatched geographic presence and lastly people, culture, values and attitude  [9]   . For unmatched product and brand portfolio, Nestle provide the largest range of food and beverages among all the food company. Their products range from global icons to local favourites that can adapt to consumer needs, tastes and preferences, making Nestle as a global brand that relevant to everyone and everywhere. Besides that, it is supported by unmatched RD capability that improves the products through innovation and renovation so that it can meet consumer needs and enhances consumer benefits. Nestle spent over billions of dollar on its RD just to ensure its consumer gets the essential nutrition that their body needed. Nestle has an unmatched geographic presence competitive advantage due to the number of countries where they presence. They have been in most countries for over decades and successfully created a strong relationship between their brands and their consumers.  [10]  This also means that they have has plenty of time to study about the local preferences and behaviors to improve their products taste to match the locals preferences. The most important competitive advantage for Nestle is their people, culture, values and attitude. The Nestle culture created a strong bond between their people with a shared set of behaviors and values into a single way of doing business. Their people are determined to deliver their goals as while as creating value to the public.  [11]   Marketing environment Marketing environment consists of microenvironment (internal environment) and macroenvironment (external environment). It embraces all the marketing team inside a firm and includes all the outside factors of marketing that affect the teams ability to develop and maintain successful customer relationships with their targeted customer group.  [12]  Nestle is using it to improve customer relationship management and adapt new strategies when it comes to challenges and opportunities. Microenvironment Suppliers Suppliers are the one who delivered the resources needed by the company to produce the products or services to the consumers. Any problems that incurred in supplier can greatly affect the company sales and damage customer relationship. We can divide the suppliers of Nestle into two groups that are labour suppliers and material suppliers.  [13]  Labour suppliers are in charge of the supply of labour required by the company to optimize their production level. Labour strikes and labour relations are the most important factor to maintain labour satisfaction for company to improve their efficiency. For material suppliers, they deal with the materials needed by the company to place the finished goods on rack. The quality of the material is everything that the company focuses on as Nestle is in the food and beverages industry. By maintaining the quality and quantity of these two supplies, Nestle is able to produce high quantity product to uphold their sales volume and customer satisfact ion in the long run. Marketing intermediaries It helps the company to promote, sell and distribute its product to the final buyers.  [14]  The physical distribution firms design the delivery chain for the company products to reach their final destination. The firms also in charge with the products safety without getting any damage while storing them temporarily. Marketing service agencies of the company helps to target and promote its products to the right market.  [15]  It acts as a communication channel between the customers and the company by explaining the features of the product and providing feedback with the help of survey for the company to improve the quality of the product.  [16]  Banks and insurance companies are financial intermediaries that help to provide monetary resources and protection to the product and company against risk that may be occurred during the operation of the company. Nestle works together with all marketing intermediaries to ensure their valuable customers have a clear image of their p roducts features. Customer Nestle sells its goods to reseller markets that provide the goods to final user at a reasonable profit. Nestle also deals with customer markets which consists of individuals and households that buy a wide range of its products. Nestle works hard on making the product available whenever the customer needs them to maintain customer satisfaction. Macroenvironment Political environment and Social Environment Nestle adhere to the laws and regulations that involve in its activities and the environment. The government may set quotas on the quantity of the products that it can supply and set the amount of taxes that the company must pays in order to conduct the business. To achieve a balance between them, Nestle participates in legislative and regulatory discussions between international organizations, government representatives, industry, scientific community and consumer associations.  [17]  In 2000, Nestlà © and other chocolate companies created the World Cocoa Foundation. The WCF takes control of the issues that cocoa farmers facing, which is ineffective farming techniques and poor environmental management. The WCF aims to increase farmer income, promote sustainable farming techniques, and launch environmental and social programmes.  [18]   Economic environment Customer purchasing power is majorly affected by a range of economic factors such as income levels, inflation, taxes, unemployment, exchange rates and mortgage rates  [19]  . The disposable income and living standard of a country may bring big business opportunities for Nestle or the other way round. Cultural environment Before Nestle start its operation in any country, it mainly focus on studying the societys cultural value, preferences and behaviors. This is because Nestle hopes its products can be accepted by the local with warm welcome and be competitive among other companies that operating at the same level.  [20]   Technological environment Technologies are the vital part of Nestle RD. Investment in technology will definitely help the company to reduce production cost and improve product quality. For example, Nestle have developed technologies that allow them to use natural vegetable oils instead of partially hydrogenated fats in Maggi  bouillon cubes and seasonings.  [21]  With the help of technology improvement, Nestle can create healthier products across their product range and thus improve health and quality of life in a country. Product We choose Nestlà ©Ã‚ ® since it is a brilliant and well known example of where as the superior quality, patented technology and basically selling directly to consumers and this whole business is growing rapidly.  [22]  The certified Halal status for all Nestlà © Malaysia products provides assurance and pledge that Nestlà © products are manufactured, imported and distributed under the strictest and tightest hygienic and sanitary condition in accordance, match to the Islamic faith.  [23]   The beverages offered by Nestlà ©Ã‚ ® is Milo, a jam packed with the natural goodness of malt, skimmed milk and cocoa for that great chocolatey taste loved by Malaysians from all walks of life as a Tonic Food Drink. MILO 3in1 offers the great taste of MILO in a more convenient format that easily prepare for your breakfast. Have a delicious goodness of a can of Milo whenever you go to keep energized. There are original, Mocha and Hi-Cal flavors of Milo Can. Bring home the cold delicious taste of the MILO Sejuk, just add cold water, its that easy. Milo UHT, MILO with the same energy-packed, rich chocolatety taste also comes in handy ready to drink packs escpecially during festival. Nestlà © has employed a wide-area strategy for Asia that involves producing different products in each country to supply the region with a given product from one country such as Nestlà © produces soy milk in Indonesia, coffee creamers in Thailand, soybean flour in Singapore, candy in Malaysia, and cereal in the Philippines, all for regional distribution. Product Features Why do you like Milo? This is because Milo contain varying features and benefits, such as: Natural Goodness~ of malt, skimmed milk, and cocoa. ACTIGEN-E~ a combination of 8 vitamins and 4 minerals which helps in theoptimal release of energy. PROTOMALT~ a malt extract with a mixture of different Carbohydrates thatprovides energy and nutrients the body needs  [24]   Product Branding It is very important and vital because a brand is a term, name, sign, symbol, or design, or combination of these, that identifies the products or services of one seller or group of sellers and distinguishes them from those of competitors.  [25]  Branding helps the seller to segment markets, helps buyers and consumers identify products that might benefits them. For example, rather than just offering one general product to all customers, Nestlà ©Ã‚ ® can offer the different Koko Krunch, Honey Star, Nestle Bliss, Nescafà ©, Maggi, Nestle La Cremeria, Tropicana, and Kit Kat. In line with the Nestlà © position as a trusted food, nutrition and wellness company, Nestlà ©Ã‚ ® also focused on nourishing Malaysians to achieve overall wellness and deliver their promise to bring Good Food, Good Life to the people from all walks of life.  [26]   Packaging In todays era of globalization, for consumers, refreshing, ready-to-enjoy drinks are part of an dynamic and energetic lifestyle whether at play, home or work. Going beyond healthy refreshment, convenience, and quality, Nestlà © works hard to ensure that all packaging including drinks packaging respects the environment. In 2009, Nestlà © was able to save 58995 tonnes of packaging  material (paper, board, plastic, glass, metal) through its efforts to prevent food waste, guarantee their high quality. The approach includes many steps such as: decrease the volume and weight of packaging materials using recycled making material in packaging content wherever realistic supporting local packaging recycling and energy recovery activities helping customer to understand and take action to recycle more packaging  [27]   Labeling Label, is a part of packaging to perform several functions like identifies the product or brand, describe several things about the product who made it, where it was made, when it was made, its contents, how it is to be used, and how to use it safely, and lastly is to promote the brand, support its positioning, and connect with customers.  [28]  Nutritionists and scientists  has corporate responsibility through food labeling, like Nestle has provided the details of the nutrients that the average person needs to consume each day, so that consumers could easily understand. The symbols on the Appendix were designed to show the amount of nutrition contains of Milo. Product Support Service Customer service is another element of product strategy, which can be a minor part or a major part of customer service.  [29]  Nestle, one of the worlds largest food and nutrition company, has been a popular food brand in India for nearly a century, which include head office, manufacturing plants and branch offices spread all over India. Nestle offers excellent customer support for their products and if you need any assistance from their customer support team, following information through browsing internet will help you to get in touch with Nestle customer care division easily and more quickly. Approach Nestle customer-care via online Visit  http://www.nestle.in/  and you can find information about many brands and products like Milk products and baby food, prepared products, beverages, chocolate and confectionaries, yogurts, drinks etc. If you have any request, query, interest, concern or complaint, submit the form at http://www.nestle.in/contact_us.aspx. You can submit Maggi related information at  http://www.maggi.in/contact_us.aspx. You can visit  http://www.starthealthystayhealthy.in/, which is a site special to mothers and new born babies. Place Place, also known as distribution and it involves company activities that make the product available to target consumers. It must be as conveniently available as possible that the customers want the product and service. Choosing the right product channel of distribution is key to the success of an organization because it will affect the sales volume of a company. This shown that selecting a place is very important and challenging for every company. Distribution Channel Nestle are subject intensive distribution where a firm tries to place their products into outlets as many as possible to meet the needs of consumers whenever. Nestle has developed distribution channels which to make sure the provision of products that the consumers able to purchase it whenever and wherever.  [30]  Hence, Nestle attempts to provide as many outlets as possible and expand it. Nestle uses two types of channel intermediaries that are wholesaler and retailer and it is convenient for Nestle because both channels have a lot of advantages in high number of ordering, short period of time to shipment, and have a large number of customers.  [31]   Retailer and wholesaler as their intermediaries between a producer and consumer where the products from the producer to the consumer through the retailer or wholesaler.  [32]  Nestle as the producer and distribute their products to wholesaler or directly to retailer then retailer sells the goods and products to consumer. Location Convenience Stores A small store which is located near a residential area or along the roadside and it usually open 24 hours such as 7-eleven, petrol stations, rest stops, and so on. Consumers can buy Nestle products at the convenience stores because Nestle tries to ensure the availability of products so that the consumers able to purchase it whenever and wherever. Consumers are more convenience and easily to buy Nestle products. Supermarkets A large, low-cost, low-margin, high-volume, self-service operation designed to serve the consumers total needs for grocery and household products such as Jusco, Tesco, Carrefour, and so forth. Supermarkets have a huge selection of products available for consumers at low prices. So, consumers can choose Nestle products which based on their needs then purchase it at low prices because supermarkets offer many choices for Nestle products compare with other small stores. Superstores A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services such as Walmart. Superstores stock huge stocks Nestle products purchasing them in large lots. So, the prices of products are cheaper. Consumers can take advantage of these price savings with buy a lot of various kinds of Nestle products such as Milo, Nescafe, Nestea, and so on. Consumers are saving greatly on time, effort, and money. Price A product price influences wages, rent, interests, and profits, of course some prospective customers are interested in low prices, where as another segment is more concerned with other factors, such as service, quality, value, and brand image. Nestlà © estimated and predicted the cost by doing accumulated production as if they produced mass production so it reduced their labored cost and other cost for production process its a big advantages and benefits of the Nestlà © company who produce large quantity of units. With the help accumulated and estimated the production Nestlà © Company has a low cost of production and high profit margin and Nestlà © Company selecting a price method of going rate price because their pricing near the competitor pricing. A good example is Nestle juices have a market leader in beverage industry and lastly Nestlà © set the final pricing related to their market competitors so Nestlà © price do not have impact on the company policy, and other marketing activities.  Ã‚  [33]   Flexible and elastic prices are the key factors of victory of Nestlà © in global market, for example Milkpak being the largest selling brand is being sold out at the same price as that of other lower quality products while maintaining its quality. Their marketing strategy includes a wide range of pricing strategy, and by doing this they can retain and keep their product rates at a sustainable position. Prices are affordable and have enough money to buy to almost all types of consumers as they have wide range of single product as in the case of beverages, fruit juices are affordable to low economy class and expensive tin packed beverages are also doing business in the market. Bulk purchase discount is also provided at the whole sale markets as well as at the market stores and besides seasonal price variations are also seen, especially in the case of chocolate products, either by upsizing at the same price or reducing the sale price.  [34]   Price Strategy Price strategy is a basic, long-term pricing structure, which creates the initial price for a product and the intended direction for price movements over the product life cycle. There are three type of pricing strategy which is Market-Skimming Pricing, Market-Penetration pricing. Nestle Malaysia at present practicing penetration pricing to market Milo which is away where Nestle charges a relatively low price for a product (Milo) at the beginning as a way to reach the mass market. Establishing Price Goal Marketers have two choices whether to use profit towards profit maximization or satisfactory pricing. The marketer need to have an understanding of trends and changes in the market place to set a goal, mission and vision. If Nestle Milo has decided to go for profit maximization objective, they must be able to afford large amount of investment. It is not difficult to follow competitors pricing but they may not have the best to think about cost, demand and changes in Product Life Cycle. So they have to require a careful and thoroughgoing analysis before setting the price.  [35]   Price Tactic Diagram 34-9c9f2ae321 Product Bundle Pricing In United States and Canada,  Hà ¤agen-Dazs products are produced by Nestlà © and come in several traditional flavors. The example of price bundling is Haagen-dazs, a company which is famous as

Essay --

Jeremy Burrafato 12-11-13 ENG 4800-01 Final Essay Psychoanalytical Criticism on Stories of Madmen The descent into madness has been a facet of many stories throughout human history. Voices in one’s head, delusions, as well as dreams and nightmares, are common in these types of stories. In Edgar Allen Poe’s The Tell-Tale Heart, and Charles Dickens A Christmas Carol, the characters within the stories face these sorts of problems. In The Tell-Tale Heart, the narrator/protagonist experiences an obsession with a physical trait of an elderly man, in which he associates with evil. This evil eye and the obsession in which the narrator holds for it eventually cause the narrator to do the unthinkable. Kill the old man. A Christmas Carol tells the tale of an older gentleman who experiences a series of encounters with ghosts who show him the error of his ways. These dream like scenarios in which he encounters these spirits are none other than actual dreams and wish-fulfillment based on his fears and guilt. Both of these classic tales weave notions of psychological intricacies within their pages. The Tell-Tale Heart details the descent into madness of a man who is suffering from some form of paranoid schizophrenia; while A Christmas Carol reveals that its main character while not having a traumatic form of mental illness like that of Poe’s story, does share many anxieties and delusions based on guilt and obsession much like the narrator in The Tell-Tale Heart. Both characters have and cope with varying degrees of mental illness, or at least symptoms of such illnesses in some form or another. For the purpose of this essay, the version of the story that will be referenced is the one handed out to us in our class, thus any references to the st... ...in the forms of countless movies, including the likes of Disney, as well as being a record breaking theatrical play. Charles Dickens work has been a staple of writing for years, and this piece is no exception. The story of A Christmas Carol begins with a misery old man named Scrooge working in his counting house on Christmas Eve, his clerk sitting in the front working as well. Various people come inside to greet him including his nephew whom he basically tells to leave after being invited to a Christmas party. He is then visited by people who are looking for donations for the poor. This sets up Scrooges hate for the holiday as well as his greed. His greed is the primary basis for his loneliness and anger, which is amplified during the holiday season. To understand Scrooges hate for the holiday season, one could look back to a time when he would have enjoyed it.